When I became a mum in 2022, I struggled to find nappies that were better for my baby, my pocket and the planet.

I started noticing just how many nappies one tiny person could get through, the cost and waste didn't align with the future I wanted for my family.

I discovered reusable nappies were the solution I was looking for and then discovered they were completely invisible to parents.

They simply weren't available in stores or shown on the parenting journey. Reusable products lived in a separate online niche world, you had to know about it to access it.

I couldn't stop thinking: what if we made the reusable choice as easy and accessible as the disposable one?

So I began to create EcoKinly, where sustainable solutions meet real-world parenting. No compromise on convenience, quality, or style.